Market overview

According to the National Wine Agency, up to 92.4 million bottles (0.75 l) of wine were exported from Georgia to 60 countries in 2020, which is 1% less than in 2019.

Exports increased to strategic Georgian wine markets: Poland–27%, USA–34% and Great Britain–154%. Due to the coronavirus pandemic, there was a decline in the Chinese market, where only 4 605 768 bottles were exported (a decrease of 35%).

Total exports of wine, brandy, chacha, spirits, and bottled brand earned $ 336 million, which is 5% less than the same period last year.

Despite the negative impact of the COVID-19 virus pandemic, 2020 proved to be an important year for the Georgian viticulture and winemaking sector. It added wine produced using Georgian technology to the list of special wines of the International Organization of Vine and Wine (OIV). The General Assembly of the OIV decided to add Georgian wine "Durdo (Chacha) wine with long maceration" to the list of OIV special wines as a result of 4 years of research.